Born from the collision of rhythm & blues, country, and gospel, rock & roll is a spirit that is inclusive and ever-changing.
The Rock & Roll Hall of Fame celebrates the sound of youth culture and honors the artists whose music connects us all.
To be the most admired music brand in the world with Induction as popular music’s highest honor. To deliver immersive, impactful experiences as the world’s best music + cultural destination for people of all backgrounds and beliefs.
To shine a light on the next generation of music icons as we welcome the next generation of fans.
We embody rock & roll—a spirit that is inclusive and ever-changing. We exist to honor and celebrate the music greats. We revere their radical originality, risk-taking, and inventiveness. Their power transcends genre, age and time. Their ideas shape every generation. The masters of the craft. They made music. And their music makes us.
Outcome Statement
On January 1st, 2026, the Rock & Roll Hall of Fame is recognized as the most admired music brand in the world, and Induction, popular music’s highest honor. The Rock & Roll Hall of Fame is known as an institution that celebrates the music that impacts youth culture and connects us all. We create meaningful connections with fans year-round as we honor Inductees during an annual ceremony, throughout our museum, and via engaging digital content and experiences.
In addition to recognizing artists of excellence who have impacted music for at least 25 years, the Rock Hall is known for embracing music from artists who are currently shaping popular culture – those who aspire to be future Hall of Famers—and those who have been inspired and influenced by our Inductees.
The Rock & Roll Hall of Fame celebrates the music and contributions of these artists across content platforms, including audio, video, film, live events, augmented reality, social media, merch, and more. Fans experience our expertly curated exhibits both in person and virtually. The Rock & Roll Hall of Fame partners with leading technology and media firms to create and share authentic, immersive experiences with fans on site in Cleveland, our home base, and around the world.
The Museum’s educational content is used in classrooms from pre-kindergarten through the university level and is shared virtually with students globally. The Museum’s digital and archival content serves as a critical resource for music historians, filmmakers, and storytellers as well as fans.
Today, the Rock & Roll Hall of Fame brand is inclusive, indelible, and recognized everywhere.
We are music’s highest honor
We are bold, authentic, innovative and alive.
Cool-hype, not over-hype
DO
Build drama through syntax
With Fleetwood Mac, it’s the beats that wowed us. The melodies that moved us. The lyrics that make our souls sing.
Sound excited, be evocative
In a room filled with music greats, the air feels electric.
Use unexpected words and metaphors
These aren’t simply hits – this music made the universe split.
DON’T
Fangirl
Fleetwood Mac took to the stage like superheroes, every detail flawless like the iconic gods they are.
Over-sell
Hands-down, the most iconic music event of the year. (we can imply that, but saying it outright is unconvincing)
Rely on cringey cliches
Our souls need music like the desert needs the rain.
Casually excellent
DO
Take pride in what we do
We’re honored to bring together the greats who have defined music through time – and who continue to inspire the next generation.
Treat everyone like a peer
Whether you’re a lifelong groupie or a new fan, the music belongs to each of us and all of us.
Know our stuff
When Fleetwood Mac added American folk-rock duo Lindsey Buckingham and Stevie Nicks to the group, it instigated their shift from blues to pop-rock.
DON’T
Speak in an academic tone
From their inception, it was apparent that Fleetwood Mac would instigate a shift in the tone of the cultural discourse.
Use overly trendy language
Talk about a glow up – Stevie Nicks’ iconic looks had us shook.
Brag or belittle
The greats we honor are a rare breed, their influence far longer lasting than the TikTok phenomenon who blew up overnight.